What Starbucks Can Learn From the Movie Palace

March 6, 2007 at 9:07 pm (Uncategorized)

Today, hotspots are the new cold spots. WI-FI service is quickly becoming the air-conditioning of the Internet age, enticing customers into restaurants and other public spaces in the same way that cold “advertising air” deliberately blasted out the open doors of air-conditioned theaters in the early 20th century to help sell tickets.

read more | digg story

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